Content strategist & writer for healthtech and femtech brands

I started my career as a journalist, with bylines in Refinery29, Cosmopolitan, Dazed, and Metro.co.uk, writing about sex, relationships, and health at a time when those conversations were still considered taboo in mainstream media.

Over the past decade I've moved into content strategy, working with D2C femtech and female health brands to build content that does more than fill a blog. I help brands find their voice, grow organically through SEO, and create editorial that their audiences actually want to read.

I specialise in sexual and reproductive health, a space that demands accuracy, empathy, and a real understanding of your audience. I bring all three.

My approach is collaborative: I work best when I understand your business goals, not just your brief. That means asking good questions, thinking about what success looks like before I write a word, and being honest if I think a different direction will serve you better.